No More Jargon | How it works

- How it works -

1. Meet your positioning expert

Lisa Mahoney - that's me! I've been positioning businesses and transforming marketing functions into growth engines for 15 years.
I have a solid reputation in the recruitment tech space, but have also positioned legal tech, learning platforms, financial services, ecommerce, management consulting and renewables businesses.
I've been trained by ex-PayPal CMO, Matt Lerner, through the Startup Core Strengths programme and conversion copywriter, Joana Wiebe, through Copyhackers.

2. Select your package

I've been in your shoes. I know how frustrating it can be to outsource marketing to an agency or consultant:

You don't really know what you need but you don't want to spend too much of your time and energy 'workshopping' with consultants or agencies to figure that out. You just want some clear direction.
Pricing always seems to be a 'how long is a piece of string' conversation with never-ending add-ons - but you just want to know how much it blinking costs so you can get sign off.

No More Jargon packages have been designed with this in mind.All-inclusive packages, flat fees with no unexpected add-ons and no jargon in the terms and conditions.

3. The positioning process begins

Positioning a product, service or business effectively is led by research. Here are the steps we'll go through:

Understand your business
The first step will be a workshop to meet the core stakeholders, understand the strategic direction of your business, objectives and key results We'll also agree who will sign off, how we're going to communicate and what a good partnership looks like.

Understand your target audience
I'll spend some time getting to know your ideal customer through interviews, user feedback, testimonials and competitor reviews. I'll use this to identify what they really care about, their biggest challenges and what they're ultimately trying to achieve.

Build your ideal customer personas
Yes, that thing that you've always wanted to do but never had time to. I'll build you a personas guide for each of your core target audiences - the best possible foundation for any future marketing campaigns.

Build your messaging framework
This is where things start to take shape. I'll put together a first draft of your messaging framework for your business, product or service in an easy-to-digest document (which I call a CopyKit), ready for your review.

Test and refine
Through external testing and internal discussions, we'll get your messaging framework finessed and ready to go out the door.

Deliver your refreshed positioning
For every positioning project you'll receive:
- A summarised research report containing all the valuable insights learned about your target audience(s).
- A copy-and-paste messaging framework for your business, product or service (we call it a CopyKit).
- A 'paint-by-numbers' visual guide to how your new messaging should be structured on your website (we call these your website wireframes).

"Lisa's work on our website led to a massive uplift in the amount of conversions we saw and she spearheaded work on our proposition that really took the mystery out of what we do."
Emily Tatham, Caraffi

Get the ball rolling

If you're ready to make it easy for your prospects to understand what you do, trust you and buy from you, book a chat with me to get the ball rolling. You can also drop me an email if you prefer.